Andrea Ballus: Entrepreneur and Creative Strategist

Andrea Ballus is an accomplished entrepreneur and creative strategist with a proven track record of building brands that resonate. As the founder of Sift Dessert Bar, she grew a single bakery into a multi-unit retail and e-commerce success, earning accolades such as Food Network’s Cupcake Wars Champion and a place on the Inc 5000 list of fastest-growing private companies.

Andrea’s expertise extends into the world of consumer packaged goods, where she worked with global brands like S. Pellegrino and Perrier at Nestlé Waters. There, she contributed to high-profile events like the James Beard Awards and Superbowl 50 during her time at Sift Dessert Bar, showcasing her ability to elevate brands through experiential marketing and strategic partnerships.

Today, Andrea leverages her experience to help small businesses and entrepreneurs overcome creative challenges, reach their target audiences, and grow with purpose. Her approach is practical, innovative, and focused on empowering entrepreneurs to succeed.

A woman with long dark hair wearing a pink blazer and beige pants smiling and gesturing with her hands in a modern, well-lit office or meeting space.
Andrea Ballus and Jeff Ballus with family at Ashes & Diamonds Winery sitting on a dark green couch in a modern living room.
The Ballus family on a beautiful Hawaiian sunset.
Jeff and Andrea Ballus showing up for a corn hole compeition!
Andrea Ballus and Corey Samo on Food Network's Cupcake Wars show. Winners!
Andrea and Jeff Ballus, standing outdoors with a green bush background.
Assorted decorated cookies and treats on a table at a party or event, with a bar area and people in the background.
Valentines at Sift Dessert Bar. A pink and white decorated birthday cake with pink macarons on top, surrounded by pink cupcakes, macarons, and small heart-shaped decorations on a table with a window in the background.
The Balluses. sitting together outdoors at night, with glasses of wine in front of them, in front of a house with string lights.
Woman with long brown hair in a black dress with blue polka dots holding a chocolate cupcake inside a bakery, with a plate of various cupcakes in front of her.
A pink and white birthday cake with pink macarons and white icing decorations, surrounded by pink macarons, sprinkles, and small heart-shaped candies on a table with a window view outside.
A table filled with chocolates, a pink and white heart-shaped gift box, a flower decoration, and a pink macaroon, with a person reaching for chocolates and a blurred background of people and equipment.
Assorted Valentine-themed candies including pink, red, black and white chocolates with decorative patterns, macarons, and candy boxes on a white table. By Sift Dessert Bar
A girl sitting at a table with a pretzel held in front of her face, making it look like the pretzel is a face. The girl has her tongue out and is smiling, with someone holding the pretzel up.
A man and woman sitting at a dining table with a floral centerpiece, both smiling and holding champagne glasses, in a restaurant setting.
A family of five taking a selfie in front of a pineapple-shaped fountain with water flowing from its top, outdoor setting during daytime.
Family of six outdoors during sunset, standing on grass with a large tree in the background.
Group of four people and a young boy at an event, with a man in a white chef's coat in the center. The others are a man in a floral shirt, a woman in black with pink necklace and sunglasses on her head, and the boy in an orange shirt. They are inside

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